Celebrating Reunion: KFC Little Migratory Bird Fund's 10th Anniversary Spring Initiative

As the 2026 Lunar Spring Festival approaches, the KFC Little Migratory Bird Fund, established by the China Children and Teenagers'Fund, launched a nationwide public welfare initiative to support left-behind and disadvantaged children. The campaign provided practical aid and warm companionship, helping families reunite to celebrate the New Year together.

Supporting Family Reunions

This year marks the 10th anniversary of the Fund, continuing its decade-long commitment to child welfare, with a focus on helping migrant parents' return home for family reunions.
In Jumuyuan village, Yanchuan county, Yan'an, Shaanxi province, the fund enabled a ride-hailing driver to reunite with his children after more than six months apart. The family later visited the Chang'an Lantern Festival together, creating cherished holiday memories. By facilitating these reunions, the initiative fulfilled children's favorite wish, emphasizing that the greatest New Year gift is time with the family.

Celebrating Culture and Companionship

On February 1, with support from local women's federations and foundations, the Little Migratory Birds Spring Festival Gathering Fair was held at a KFC restaurant in downtown Xi'an. Literature and history writer Ma Youning shared the origins of the Spring Festival and Xi'an's New Year traditions, encouraging active interaction among children and parents.
Aligned with the ongoing Chang'an Lantern Festival, the event featured a lantern-making workshop where families crafted lanterns, experiencing traditional culture and strengthening bonds.
Afterwards, participants climbed the Xi'an City Wall, hung their handmade lanterns, and toured the festival. The lanterns displayed throughout the festival, became a vivid cultural highlight on the ancient city wall. As children recited a classic poem in unison, the glowing lanterns illuminated their smiles, leaving them with lasting Spring Festival memories.

A Decade of Care and Commitment

Since its establishment in 2016, the KFC Little Migratory Bird Fund has supported left-behind and migrant children in China through reading, arts, sports, and community programs. In 2024, it expanded to include disadvantaged children, combining financial assistance with emotional and psychological support. By the end of 2025, the fund had donated more than 1.25 million books and benefited nearly 6.5 million children nationwide. As it enters its second decade, KFC reaffirms its commitment to the philosophy of "Always Delicious, Always Accompanying, Always Caring". By working with partners from across society, the fund will continue to support children's growth, ensuring love and companionship remain constant in the years ahead.