Ancient civilization joins digital ecosystem

Evolving strategy

Against this backdrop of sustained digital exploration, the collaboration with Honor of Kings was less a sudden crossover than a natural extension of the museum's evolving strategy.

According to Tao Zhizhou, a senior manager on Tencent's Honor of Kings team, they noticed in recent years that Sanxingdui has become increasingly popular among younger audiences.

"All players start from a Bronze ranking," Tao says. "We felt this collaboration could help more young users learn about Sanxingdui, while also serving as a reflection of Honor of Kings' own journey and origins over the past decade. In that sense, choosing Sanxingdui as the theme for our 10th anniversary felt the most natural."