Features
Ancient civilization joins digital ecosystem
Updated: Dec 18, 2025
By Li Yingxue
China Daily
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Zhu believes Sanxingdui holds a natural advantage in cultural product development. "These artifacts are among the most visually striking not only in China but globally," she says. "Their unique forms and strong visual identity make them especially well-suited for creative adaptation.
"Sanxingdui has already moved beyond the idea of being just an archaeological site or a collection of artifacts," she adds. "It has become an important symbol of Chinese culture, and a major cultural IP, too.
"Our goal is to bring cultural relics to life," Zhu says. "Through creative products and cross-media collaborations, we want to help Chinese culture reach a wider global audience."
