Qian Dama and Tianxi Agriculture unveil model crop demonstration bases in Shaanxi

Two standardized crop demonstration bases jointly established by Qian Dama and Tianxi Agriculture were officially inaugurated in Shaanxi province on May 20, marking a new stage of strategic cooperation in standardized farming, customized supply and brand development.

The event brought together local officials and company representatives, including Yang Longgang, Deputy Director of the Fuping County Bureau of Agriculture; Zhang Zhaoliang, Party Secretary of Guanshan Sub-district in Yanliang District; Su Hong, National Fruit Procurement Director of Qian Dama; and Wang Fangsheng, Chairman of Tianxi Agriculture.

Guests attended unveiling ceremonies at the Yanliang Melon Base and the Fuping Sweet Potato Base. The partnership aims to strengthen direct farm sourcing, improve full-chain quality control and connect premium agricultural products with broader markets through standardized production and integrated base development.

In recent years, Tianxi Agriculture has built an integrated industrial model around Fuping persimmons. In 2026, the company launched a broader strategy focused on Shaanxi's regional specialty products, including Yanliang melons, Dali winter jujubes, Chengcheng cherries, Pucheng watermelons and Ruiyu kiwifruits.

The newly launched bases mark the beginning of this regional expansion plan. Tianxi Agriculture stated it will continue promoting eco-friendly cultivation and help more high-quality Shaanxi agricultural products reach nationwide markets.

During a symposium following the ceremony, both sides discussed future cooperation, contract farming and customized agricultural services. Wang Fangsheng stated that Tianxi Agriculture will provide precision-oriented planting and supply services to ensure efficient implementation of contract farming projects.

Qian Dama representatives praised Tianxi Agriculture's industrial strength and long-term commitment to quality. They also highlighted Qian Dama's nationwide supply-chain network and expressed hopes for deeper cooperation to bring safer, greener and higher-quality Shaanxi produce to consumers across China.

Tianxi Agriculture has previously partnered with major retail platforms including Freshippo, JD.comand China Resources Ole' to establish high-standard agricultural demonstration bases.

Looking ahead, the company said it will continue advancing standardized planting, branded operations and full-chain quality management to support rural revitalization and the high-quality development of modern agriculture.