CR Vanguard and Tianxi Agriculture Launch Dual-Certified Base to Boost Fuping's Persimmon Industry

CR Vanguard and Tianxi Agriculture held a certification ceremony on Dec 2 in Fuping’s Tianxi Persimmon Town, awarding the company the titles of ''Fresh Produce Custom Processing Base'' and ''Private-Label Certified Base.'' Local government leaders, industry representatives and partners attended the event.

Fuping, known as ''China’s Persimmon Capital,'' has made the persimmon sector a pillar of rural revitalization. Local officials noted that the dual certification marks an important step for Fuping's persimmon products to expand into national mid- to high-end markets.

The partnership with CR Vanguard signals a new phase for Tianxi Agriculture in supply-chain development and brand upgrading. CR Vanguard stated Tianxi's stable quality and strong brand identity align with Olé's premium sourcing standards. The two sides will expand collaboration in product customization, branding and supply-chain optimization to bring high-quality persimmon products such as dried and iced persimmons to consumers nationwide.

Shenzhen Yuanxing Fruit Co., a key distribution partner, emphasized its long-term cooperation with both parties in building an integrated quality-control and supply-chain system. The company  pledged to continue supporting product and logistics upgrades to deliver fresher produce and contribute to rural revitalization.

Since establishing operations in Fuping in 2018, Tianxi Agriculture has adopted an industrialized approach to modern agriculture, investing 350 million yuan in a world-class production park and developing the ''Shishi Hong'' brand, now valued at 153 million yuan. Its products cover 70% of China's mid- to high-end retail channels and are exported globally. The company said the cooperation with CR Vanguard reflects a shared commitment to supply-chain integration and channel upgrading ''from origin to table.''

At the ceremony, officials from Fuping county and CR Vanguard jointly unveiled the dual-certified base.

As China approaches the end of the 14th Five-Year Plan and the launch of the 15th, the partnership represents a concrete step by both the retail and agricultural sectors to support national strategies and consumer demands. Tianxi Agriculture expressed its intention to continue strengthening cooperation with CR Vanguard, Yuanxing Fruit and other partners to advance high-quality agricultural development and contribute to rural revitalization.