Zhouzhi kiwifruit lands 478m yuan in orders

The 15th China·Xi'an (Zhouzhi) Kiwifruit Production and Marketing Promotion Conference, together with the 2025 Kiwifruit Industry High-Quality Development Technology Innovation Conference opened on October 12 in Zhouzhi county of Xi'an, Northwest China's Shaanxi province.

The conference, themed “Zhouzhi leads the kiwifruit industry chain with fresh opportunities”, brought together officials, industry experts, business leaders, and merchants across the country. Through diverse formats including strategic signings, thematic forums, on-site inspections and production-sales matchmaking events, it fully showcased the innovative achievements across Zhouzhi's entire kiwifruit industry chain. Participants explored new paths for enhancing industrial quality and efficiency and envisioned a bright future for the kiwifruit industry.

During the event, the China Food and Drug Industries Quality and Safety Promotion Association and Zhouzhi country jointly signed an industrial revitalization strategic cooperation framework agreement, and Zhouzhi was designated as the National Kiwifruit Industry High-Quality Development Base.

The production-sales matchmaking events yielded significant results. Ten key local enterprises from Zhouzhi signed cooperation agreements with purchasers from across China, covering key areas such as production-marketing cooperation, technological research and development, and brand co-building areas to boost the entire kiwifruit industry chain. The fresh fruit orders signed on-site reached a total volume of 36,000 tons, with a total value of 478 million yuan (approximately $67 million).

Renowned as the "hometown of kiwifruit in China", Zhouzhi county began developing its kiwifruit industry in 1972. After over four decades of dedicated cultivation, it has independently bred more than ten premium varieties, including Qinmei, Yate, Cuixiang, and Huayou, and established a complete industrial chain encompassing planting, storage, processing, and sales.

Currently, the county boasts 26 kiwifruit processing enterprises, 2,680 cold storage facilities, and 500 specialized e-commerce companies. Its sales network spans major cities across China and reaches 26 countries and regions worldwide, including the United States, Russia, and Canada, making it a widely recognized leader in the industry.

In recent years, Zhouzhi has made the kiwifruit industry its top priority for country-level economic development. Through the vigorous implementation of the "Nine Major Enhancement Projects" for the entire industry chain, it has achieved a historic shift from scale expansion to a balanced focus on quality and profit.

Zhouzhi's kiwifruit plantations now cover 432,000 mu (about 28,800 hectares), producing over 600,000 tons of fresh fruit annually with a total output value exceeding 10 billion yuan. Around 320,000 local residents participate in the kiwifruit industry chain, and per capita annual income in key fruit-growing areas has surpassed 23,000 yuan, making the industry a major source of livelihood for farmers.

The successful conference was not only a major production-sales matchmaking event but also a showcase of the industry's innovative vitality.

Building on the momentum of the conference, Zhouzhi county will deepen its integrated "government-industry-university-research-application-finance" collaboration and accelerate the development of a modern kiwifruit industry. From germplasm conservation and smart cultivation to advanced processing and global marketing, the county aims to continue the story of how "one kiwifruit enriches a region", driving high-quality economic growth and stable income gains for local farmers.