Shanghai gets set for tourism festival's grand parade

The festival is also connecting with major international sports events, partnering with nearby business districts and cultural-tourism enterprises to offer exclusive products, thereby expanding the "ticket stub economy" and extending consumption scenarios.

For art empowerment, the festival will synchronize with the China Shanghai International Arts Festival. Six themed shows — including concerts, street dance dramas and musicals — will be held in districts like Jing'an and Hongkou.

In regional collaboration, five sub-events will be established in Zhejiang province's Ningbo, Jiangsu province's Yancheng, Sichuan province's Mianyang, Kashgar in the Xinjiang Uygur autonomous region and Shigatse in the Xizang autonomous region. These will be organized in partnership with cultural-tourism departments of neighboring provinces and cities to showcase local resources and launch region-specific festival activities and products.