Shanghai gets set for tourism festival's grand parade

The festival entered its "Classic Events Season" on Sept 1, during which the city will run six themed activities to strengthen connections between culture, tourism, commerce, sports and exhibitions. These initiatives aim to enhance tourism experiences, provide public benefits, and boost Shanghai's urban soft power and global influence.

From Sept 13 to 19, the popular half-price ticket offer for over 60 attractions, including the Oriental Pearl TV Tower and Shanghai Wild Animal Park, will return. In collaboration with companies like Bright Food, Jinjiang International Group, Bailian Group and Shanghai Spring International Travel Service, as well as destinations like Shanghai Disneyland Resort and Shanghai L+SNOW Indoor Skiing Theme Resort, comprehensive discounts will be available across the entire "catering, accommodation, transportation, tourism, shopping and entertainment" chain.

Cheng Meihong, an official with the Shanghai Municipal Administration of Culture and Tourism, announced that the festival will collaborate with the Shanghai International Light Festival. Key attractions will feature light art-themed activities, including over 100 night-view check-in spots and more than 30 night tour routes.