Zhejiang games level up at Gamescom

Participants take part in a roundtable discussion during the "Boundless Gaming: Meet in Zhejiang" event at Gamescom in Cologne, Germany, on Aug 26. [Photo/ZICC]

A Zhejiang digital culture promotion event opened at Gamescom in Cologne, Germany, on Aug 26, bringing together more than 10 companies and institutions from the province.

Under the theme "Boundless Gaming: Meet in Zhejiang", participants presented games, film and television, animation, and digital technology projects across three sections combining games with tourism, film and television, and culture.

The Zhejiang booth featured the latest developments in the integration of gaming, film and television, culture, and tourism. A gameplay demonstration of Black Myth: Zhong Kui drew visitors, while projects involving AI-generated content and virtual production highlighted applications of new digital technologies.

At a promotion session that day, Zhejiang companies introduced their product features and international market plans to overseas partners and industry professionals. Company representatives later discussed content creation, localization, and international cooperation during a roundtable.

The event runs through Aug 28, with company presentations, hands-on game sessions, and intangible cultural heritage experiences also scheduled.