Yili launches first AI animated drama tracing dairy supply chain at CISCE

The fourth China International Supply Chain Expo (CISCE) opened in Beijing on June 22, attracting numerous domestic and international chain-leading enterprises, specialized and innovative companies, and industry organizations. Yili was invited to participate for the fourth consecutive year.

The Yili exhibition hall at the fourth China International Supply Chain Expo. [Photo provided to chinadaily.com.cn]

In conjunction with China Agricultural Film and Television Center, Yili launched the first-ever AI animated drama tracing China's dairy supply chain, and held a premiere screening at the Yili exhibition hall.

The animated drama features Yili's mascot "Yino" as the protagonist, with "traceability" as its central theme. Leveraging AI technology, it transforms three major chapters – pasture empowerment, smart manufacturing, and global layout – into vivid storytelling.

Yang Chaoqun, vice-president of Yili, shares the creative vision behind the animated drama at the screening event. [Photo provided to chinadaily.com.cn]

Mao Dezhi, secretary of the Party committee and director of China Agricultural Film and Television Center, delivers a speech. [Photo provided to chinadaily.com.cn]

Janine Kelleher, deputy director-general for China Relations at New Zealand's Ministry for Primary Industries, spoke highly of the animated drama. She noted that by presenting the entire dairy supply chain in animated form through AI technology, the creative work brought supply chain stories to the public eye for the first time.

Over the years, Yili has empowered its partner pastures in multiple areas. Together with its global partners, Yili has built 77 advanced production bases. Yili's products are exported to over 80 countries and regions.