Gansu Luqu promotes cultural tourism in Xi'an

The Luqu County Cultural Tourism Promotion Conference, themed "Homeland of Rivers, Hometown of Guozhuang (a traditional Tibetan square dance)", kicked off in Xi'an, Shaanxi province, on April 14.

The majestic charm of the snow-covered plateau met the timeless heritage of the ancient capital, blending seamlessly to build a new bridge of friendship for cultural and tourism cooperation between Shaanxi and Gansu.

The Luqu cultural tourism promotional video then showcased the majestic and precipitous Zecha Stone Forest, the crystal-clear Gahai Lake, the sacred Langmu Monastery, and the simple and elegant Gaxiu Tibetan Village. These stunning plateau scenes unfolded like a masterpiece, allowing the guests to immerse themselves in the ecological beauty and humanistic charm of Luqu.

At the promotion conference, Wang Dingxi, a member of the Standing Committee and director of the Publicity Department of the Luqu County Party Committee delivered a speech, extending a sincere invitation to people from all sectors in Xi’an. In his address, he introduced Luqu's ecological tourism resources, the long-standing Tibetan folk culture and the upgraded cultural tourism service system, inviting tourists from Xi'an to explore Luqu.

Xie Hong, director of the Domestic Promotion Department of the Xi'an Municipal Administration of Culture and Tourism, said in her speech that Xi’an and Luqu are closely connected through shared cultural roots and natural landscapes. She noted that both sides will further strengthen resource sharing and tourist exchange, working together to promote high-quality development of the tourism industry in both regions.

Liu Yangping, a member of the Standing Committee of the Luqu county Party committee and vice-county mayor of Luqu, delivered a comprehensive presentation of the county’s tourism resources, highlighting its unique position and rich offerings. From breathtaking natural landscapes and distinctive folk culture to curated travel routes, key scenic spots, and self-driving itineraries, the presentation showcased Luqu’s diverse and distinctive appeal.

Tourism enterprises also took the stage, introducing well-designed travel products and routes, offering visitors from Xi’an a wide range of travel options.

The live performances kept lifting the atmosphere to new heights. Traditional Luqu songs and dances showcased the warmth and hospitality of the plateau people. A stunning Tibetan costume showcase, rich in color and craftsmanship, highlighted the region’s cultural heritage and living traditions.

The event effectively connected tourism resources between the two regions, further enhancing Luqu’s brand as the "Homeland of Rivers, Hometown of Guozhuang".

Looking ahead, Luqu will deepen tourism ties with Xi’an, launch more high-quality products and routes, and welcome visitors with greater openness and better services — inviting them to discover the plateau and explore new opportunities in cultural and tourism cooperation.