Shanxi brands shine at 6th consumer products expo

A total of 36 premium enterprises from Shanxi province are showcasing over 100 distinctive products at the 6th China International Consumer Products Expo held in Haikou, Hainan province, from April 13 to 18. These enterprises span multiple sectors, highlighting Shanxi's rich cultural heritage and modern industrial innovations, and further elevating the province's brands onto the global stage.

A staff member showcases Shanxi products to an attendee. [Photo/Shanxi Economic Daily]

This year's expo spans 143,000 square meters and features more than 3,400 brands from over 60 countries and regions, with international exhibits accounting for 65 percent of the total. The event highlights emerging consumer sectors such as fashion, digital tech, and health consumption, presenting a range of premium and innovative products.

Merging Shanxi's millennia-old cultural heritage with modern exhibition technology, the Shanxi Pavilion is divided into three sections: Intangible Cultural Heritage and Cultural Creativity, Special Exhibitions, and Shanxi Premium Products, featuring exhibits that blend time-honored classics and cutting-edge innovations.

The Intangible Cultural Heritage and Cultural Creativity section features products like the Pingyao Tangdu Polished Lacquerware and Jinyuntang Iron Kettles, which combine practical use with artistic value. The Special Exhibitions section showcases classic Fenjiu liquor, crafted with centuries-old brewing techniques, and Ninghuafu Yiyuanqing Aged Vinegar, with 600 years of craftsmanship. The Shanxi Premium Products section displays agricultural specialties such as Qinzhou Yellow Millet and Youyu Mutton, alongside innovative products like smart window cleaning robots.

During the six-day event, the Shanxi delegation will focus on product displays and trade connections to foster exchanges and collaborations between Shanxi enterprises and global merchants, thereby enhancing global awareness, recognition, and preference for Shanxi products.