'Ordos Grassland Village Cluster' IP wins awards at Shanghai conference

The "Ordos Grassland Village Cluster" IP from Otog Front Banner in Ordos, North China's Inner Mongolia autonomous region, won three major honors at the 9th Jade Monkey Awards during the 2026 IPX World Culture and Creation Conference in Shanghai, highlighting its growing influence in the cultural tourism sector.

The flagship "Ordos Grassland Village Cluster" project was named among the "Top 10 Most Commercially Valuable Cultural Tourism IPs of the Year".

In addition, the "Otog Front Banner Grassland Village Cluster Cultural and Creative Reception Hall" received the "Top 10 Cultural Tourism Consumption Innovation Award", while the "Ordos Grassland Village Cluster – Pony Skating Fridge Magnet" was selected as one of the "Top 10 Scenic Cultural Creative Products of the Year." 

The awards reflect strong recognition from both industry experts and the market.

During the conference, Otog Front Banner also hosted a dedicated investment promotion event, presenting the "Ordos Grassland Village Cluster" IP to a global audience of industry professionals and investors.

A promotional video and keynote presentation highlighted the project's unique blend of sports, culture, and tourism, as well as its growing role in driving local development.

Over the past year, Otog Front Banner has organized 30 themed "Ordos Grassland Village Cluster" events, earning national recognition as a model case for sports and cultural development and rural vitalization.

More than just a sporting initiative, the project has become a vivid expression of grassland culture and a dynamic platform for boosting cultural confidence and sustainable growth.