Global trade show IFA to deepen ties with Chinese partners

Internationale Funkausstellung Berlin, the largest home and consumer electronics event in the world, announced its commitment to work with Chinese partners, as well as its strategic plans for 2026 on Friday.

The global consumer product market is undergoing structural changes. Purchasing decisions, information behavior, and consumer journeys are undergoing changes, partly due to the influence of artificial intelligence-driven information channels and emerging digital retail models.

It is predicted that the Chinese technology and durable consumer goods market will shrink by 4 percent in 2026, and demand growth will rely more on product replacement cycles and consumer cautious consumption behavior. In this context, international expansion, brand exposure, and entering the stable retail market have become key growth strategies. IFA has built a platform for Chinese companies to directly connect with European trade networks, global media, and senior B2B decision-makers. During the period of market structure transformation, IFA has become an important carrier for transforming innovative achievements into international business results.

Leif Lindner, CEO of IFA, said, "In a dynamic market environment, we are strengthening strategic dialogue with Chinese companies in a targeted manner. As a leading global trade show, IFA provides access channels for global trade, distribution, and media, and connects B2B decision-makers with audiences. China represents innovation and vitality, and through IFA, we are building a bridge connecting Asia, the United States, and Europe to promote the transformation of innovation into market results."

For Chinese enterprises, IFA provides international exposure opportunities, direct access to European trade networks, and strong media communication support, while also building a collaborative framework for product innovation, strategic partnerships, and industry thought exchange.

In 2026, IFA will deepen its multi-dimensional platform positioning and strengthen the synergistic effect of commercial value and cultural attractiveness. The strategic framework still revolves around four core pillars: innovation showcase, integration of business value and influence, thought leadership and product release, experience and culture.