Xi'an consumer market thrives during Spring Festival holiday

During the 2026 Spring Festival holiday from Feb 15 to 23, the Xi'an municipal bureau of commerce improved the quality and efficiency of its consumer goods trade-in policy, and launched 130 consumption promotion activities, achieving a strong start to the year.

The 50 key monitored commercial enterprises achieved sales of 1.42 billion yuan ($207.7 million), up 5.9 percent year-on-year. Among them, retail sales of goods reached 1.28 billion yuan, up 5.1 percent while catering revenue hit 140 million yuan, an increase of 13.1 percent.

A total of 51.06 million yuan in trade-in subsidies were issued, benefiting 112,000 consumers and directly driving consumption of 450 million yuan.

The Xi'an Spring Festival Fair, held just before the holiday, attracted 275,000 people, with a transaction volume of 153 million yuan.

Time-honored brands and specialty catering enterprises launched Chinese New Year's Eve dinner packages and extended their opening hours, effectively meeting consumer demand.

The "Time-honored Brands Spring Festival Fair" brought together 19 brands and integrated Qinqiang Opera culture to create an immersive experience, stimulating catering consumption and fostering a strong festive atmosphere.

The Xi'an municipal bureau of commerce also strengthened supply monitoring at key supermarkets and vegetable wholesale markets, urging them to increase and replenish stock, to create a high-quality, harmonious, and safe consumption environment for citizens and tourists.