The first "Shenhuxi" Hohhot Ice and Snow Study-Tour Train arrived at Hohhot East Railway Station on Feb 1.
Thanks to the solid foundation laid by the "Shenhuxi" brand, and through innovative initiatives such as cross-regional benefits for residents, cultural and tourism promotion, and cultural IP touring exhibitions, Hohhot's influence in the southern market has continued to grow.
This study-tour train event was organized in batches, with a total of over 2,000 participants. The first arrival of the train also marked the launch of the boutique study-tour route led by the Hohhot municipal bureau of culture, tourism, radio, film and television, and signified that the "Shenhuxi" cross-regional cultural and tourism brand has achieved full-chain integration from brand promotion and guest organization to on-site reception.

The students are warmly welcomed. [Photo/Hohhot Convergence Media]
Participants took part in five days and six nights of ice and snow camping, experiencing a variety of activities. They tried their hands at ice chiseling and winter fishing at Laoniuwan Yellow River Grand Canyon, experienced ice hiking and science education, explored horseback riding culture at the Aowei Mengyuan Horse Cultural Ecotourism Area, and went skiing at the Mazongshan Ski Resort. They also admired the dazzling ice sculptures and light art at the Dahei River Military Culture Park, delved into the cultural essence of Inner Mongolia at the Inner Mongolia Museum, and strolled through Saishang Old Street to appreciate local customs and handicrafts.
The entire journey was also complemented by unique hotels and authentic cuisine, allowing participants to fully experience the charm of Hohhot in winter.
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