Finland ambassador: Finnish firms eye China's booming e-commerce market

"China's digital trade for consumers and instant transactions developed faster than those in Finland," said Mikko Kinnunen, Finland's ambassador to China, at a news conference held in Beijing on January 28.

He noted that several Finnish companies have recently visited China to study its e-commerce ecosystem, as they are keen to explore opportunities and enter the Chinese market. Click the video to hear more of Ambassador Kinnunen's insights!