Tai'an turns cold seasons into hot tourism

Long viewed as an off-season destination, Tai'an in Shandong is actively transforming its winter landscape through the strategic development of ice and snow tourism. From professional skiing to festive ice festivals, the city is crafting a new identity as a vibrant cold-weather getaway.

At the heart of this shift is the established Culaishan Ski Resort, which has served as a major alpine skiing destination since 2008. Its 100,000-square-meter area features five slopes, including a challenging 1,150-meter advanced run, attracting enthusiasts and families alike. The resort welcomed about 50,000 visitors last season.

Complementing this is the Taishan Ice and Snow Sports Center, home to an 1,800-square-meter international-standard rink that has hosted major competitions, solidifying the region's sporting credentials.

Meanwhile, the Jiunyufeng Scenic Area has mastered the art of nature-based spectacle. Its stunning ice waterfall clusters and expanded frozen curtains create a magical winter wonderland.

By integrating these natural sights with cultural activities like Hanfu character interactions, praying for new year blessings, and immersive performances, the area offers a layered experience that draws visitors seeking more than just skiing.

From perfecting traditional snow sports to creating captivating thematic festivals, Tai'an is successfully turning its "cold resources" into an economic opportunity, aiming to build a sustainable and distinctive winter destination in the mountains.

Long viewed as an off-season destination, Tai'an in Shandong is now actively transforming its winter landscape through the strategic development of ice and snow tourism. [Photo/WeChat account: china-taishan]