Yantai's global narrative: From city voice to shared story

[Video/chinadaily.com.cn]

Yantai has redesigned how it speaks to the world. Scattered updates are now a unified chorus. The key is a coordinated overseas social media network where main city account leads, while district accounts roll out tailored content, all harmonizing around monthly themes.

The impact speaks for itself: 18 unified campaigns, over 30 million global impressions. Watch the video to see this innovative model in action.