Holiday Inn commemorates 50 years in China, unveils its next-generation brand evolution

Shanghai, 16 December 2025 — IHG Hotels & Resorts’ Holiday Inn unveiled its Greater China 50th-Anniversary Commemorative Book, bringing its yearlong celebration of five decades in the region to a meaningful conclusion. The company also launched Holiday Inn’s next-generation evolution, ushering in a new era for the iconic name. Five decades of heritage honor its origins while opening a new chapter for the future.

“As the first international hotel brand IHG introduced to Greater China, Holiday Inn has accompanied guests with a sincere smile for 50 years. We have witnessed the profound changes in the market and consumers, and continue to refresh our products for an increasingly diverse audience,” said Daniel Aylmer, CEO of IHG Greater China. “The introduction of the next-generation Holiday Inn presents a more vibrant, contemporary expression of the brand and marks the beginning of a dynamic new phase.

“Looking ahead, we will continue strengthening our presence in key cities, expanding into emerging markets and engaging new consumers, lighting up every journey with sincerity and innovation.”

Half a century of heartfelt stories and smiles that last
In 1975, Holiday Inn Golden Mile Hong Kong opened as IHG’s first hotel in China, laying the foundation for the brand’s long-term development in the region. To date, Holiday Inn has accompanied countless guests through warm travel moments and grown alongside China’s hotel industry.

Celebrating its 50th anniversary in China this year, Holiday Inn marked this milestone with diverse initiatives. Highlights included the momentous announcement of renowned actress Cecilia Yip as the brand ambassador, the creation of short films based on real guest stories, and a nationwide themed exhibition tour, along with rich hotel interactive experiences, effectively highlighting the brand's heritage and warmth.

Holiday Inn also revisited its journey of genuine companionship and unveiled its Greater China 50th-Anniversary Commemorative Book. Featuring real stories from guests, colleagues and hotel owners, the publication honors everyone who has shaped its history. It brings together smiling faces and personal memories from Holiday Inn properties across China, weaving a rich tapestry of shared moments.

The book will soon be available in Holiday Inn hotels across the country, creating new opportunities for guest connection and discovery.

Beginning a new chapter
This year, Holiday Inn also opened a new chapter, adopting “The Brighter Side of Travel” as its new brand proposition and rolling out a comprehensive transformation across product and guest experiences.

From refreshed staff uniforms and upgraded service rituals anchored in the signature “smile” to the launch of the Holiday Inn 3.0 product, the evolution pays tribute to its heritage while embracing a forward-looking mindset, delivering an enhanced journey for the guests, colleagues and owners who continue to shape its story.

Holiday Inn’s next-generation design centers on “connection”, offering stays that feel more social, uplifting and intuitive.

The lobby lounge has been reimagined as a lively, multipurpose space that blends light dining, drinks and interactive zones to bring people together. The signature “Smile Wall”, crafted from sustainable materials and infused with local cultural elements, reinforces the brand identity while creating a welcoming atmosphere. Guestrooms feature improved functional zones, smart controls, height-adjustable desks and family-friendly configurations such as double vanities and sofa beds.

Through thoughtful enhancements across space, function and experience, the new-generation Holiday Inn aims to bring guests warmer, more connected and memorable stays.

Rooted in strong brand heritage and local expertise, Holiday Inn has served as a warm and reliable travel companion since its first hotel opened in China. Today, with more than 250 hotels open and in the pipeline across the region, the brand continues to offer guests journeys filled with comfort and connection.