The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week kicked off on Sunday in Dali, Yunnan province, showcasing over 120 renowned ICH brands from across China. With themes like “Heritage + Technology” and “Heritage + Design”, the event includes product exhibitions, brand workshops, new launches and networking platforms. Visitors can experience, purchase, and engage with traditional crafts in innovative, everyday ways.
Cultural Exchange
Shanghai tea salon in London brews cultural ties
Intangible Cultural Heritage
Chinese people at home and abroad bond together in ritual ceremony