Huangshan showcases its charm at WTM London 2025

The 2025 World Travel Market (WTM) was held at ExCeL London from Nov 4 to 6, bringing together over 5,000 exhibitors from more than 180 countries and regions.

Huangshan Tourism Development participated as a key exhibitor in the China Pavilion, joining hands with its strategic partners — TUI China and Huangshan Development International Travel Service — to present the natural and cultural beauty of Mount Huangshan to a global audience.

The Huangshan booth, featuring the iconic Guest-Welcoming Pine, the stunning sea of clouds, and the popular Xihai Grand Canyon, attracted extensive interest from travel industry experts and media outlets.

Representatives highlighted Mount Huangshan's global status as a UNESCO World Heritage site, Global Geopark, and Biosphere Reserve, while also introducing new tourism products and experiences.

During the fair, TUI China promoted themed tour routes centered around Mount Huangshan. Meanwhile, Huangshan Development International Travel Service established cooperation plans with over 30 international travel agencies from the United Kingdom, the United States, Spain, and Switzerland, further strengthening Huangshan's visibility in the European market.

International visitors take a photo at Huangshan booth. [Photo/Huangshan Tourism Development]

Huangshan booth attracts global visitors for cooperation. [Photo/Huangshan Tourism Development]