Jinan cosmetics shine at CIIE

Cosmetic brands from Jinan stood out at the eighth China International Import Expo, showcasing the city's strength in the industry.

Shandong Freda Biotechnology Co Ltd. presented signature products from five brands. Liu Qian, a staff member involved in overseas business, introduced that two of the company's flagship brands, Rellet and Dr. Alva, have entered markets in the United States, Canada, and Southeast Asia.

By focusing on microecological skincare and hyaluronic acid formulations for young consumers, Freda has pursued a distinctive global strategy and gained widespread acclaim abroad.

Meanwhile, Bloomage Biotech demonstrated its cutting-edge anti-aging solutions grounded in the skin's underlying structure. With 64 pilot production lines, the company enables a seamless transition from laboratory research to large-scale production.

Its solid foundation in scientific research has enabled Bloomage to build a strong presence in overseas markets. Nearly half of its raw material revenue now comes from abroad, and its business network spans more than 70 countries worldwide. The company has also obtained multiple international certifications and established an overseas research center.