China’s outdoor sports participants exceed 400m

At the recently held 2025 China Outdoor Sports Industry Conference, the General Administration of Sport of China released the China Outdoor Sports Industry Development Report (2024–2025). According to the report, as of early April 2025, the number of people participating in outdoor sports in China had exceeded 400 million. Young and middle-aged individuals are the main consumers of outdoor sports, with those aged 25 to 34 accounting for the largest proportion. In terms of activities, ice and snow sports, mountain sports and water sports have the highest participation rates.