Huangshan's stinky mandarin fish serves in RCEP pavilion

At the 11th Guangzhou International Fisheries and Seafood Expo, Huizhou stinky mandarin fish, the signature dish of Huangshan city — located in East China's Anhui province — was recognized.

It officially joined the Regional Comprehensive Economic Partnership (RCEP) National Pavilion, the stall representing the huge Asia-Pacific trading bloc, marking a new step in its international market expansion.

The RCEP National Pavilion, located in South China's coastal city of Shenzhen, is China's first pavilion representing the RCEP Agricultural Trade Cooperation Center.

It integrates three key functions: Agricultural product displays and trading, trade distribution and cross-border e-commerce.

Products admitted to the pavilion's global premium collection must meet strict standards, including traceable origins, controllable quality and trustworthy transactions — all supported by a full supply chain digital quality control system.

Huizhou stinky mandarin fish earned its place thanks to its standardized production, a well-developed industrial supply chain and innovative marketing strategies.

Its inclusion was said to not only highlight the growing global presence of Huizhou cuisine, but also opens up new opportunities for international catering, food processing and cross-border trade markets — advancing the global visibility of traditional Chinese specialty foods.

Huizhou stinky mandarin fish. [Photo/Huangshan Huimu Industrial]