Frozen persimmon dessert drives local economic growth in Hebei

A frozen dessert made from persimmons is driving local economic growth in Yixian county of Baoding, Hebei province.

At Baoding Wolong Agricultural Co in Dule township, workers follow strict procedures to turn the fruit into "Baoding Frozen Persimmon" – an ice-cream-like treat created through peeling, sterilising, and freezing. Supported by partnerships with multiple universities, the company has made breakthroughs in deep processing technology.

According to Guo Zilong, general manager of the company, key innovations include precise temperature control and duration during freezing, which helps preserve the fruit's natural flavor. After more than 10 steps, the frozen persimmons reach consumers with a unique icy taste and smooth texture.

Strict production standards are applied from planting to processing, ensuring high and consistent quality, he said. This has strengthened the market competitiveness of the product and built a trusted brand.

Zhang Tao, head of Dule township, said that by integrating scientific research with the local fruit industry, they aim to develop a stronger persimmon industry, increase farmer incomes, and promote rural revitalization.

Thanks to its ideal natural conditions, Yixian county has grown more than 7,333 hectares of persimmon trees, with an annual output of about 170,000 metric tons, according to Zhang.

Under a "company + base + farmers" model, local farmers earn more by growing persimmons and working in processing.

According to Guo, Wolong's output is expected to exceed 2.2 million units this year, a number that will balloon to 35 million next year after the company completes eight new production lines.

The popularity of the frozen persimmons has also promoted local agricultural progress. The fruit's price increased from 1.2 yuan ($16 cents) per kg to 3.6 yuan, resulting in an additional income of 1,500 yuan per mu for the persimmon farmers, Guo said.

Yuezhi Yulin contributed to the story.