Beer music carnival promotes summer tourism season in Xi’an

The "Beautiful Chang'an — 6th Xi'an Beer Music Carnival", jointly hosted by Xi'an Municipal Bureau of Commerce and Qujiang New Area Management Committee, kicked off on August 8 at the Yudao Square of the Daming Palace National Heritage Park in Xi’an city, one of China’s hot tourism destinations in Shaanxi province, Northwest China.

The carnival aims to create an immersive, interactive experience that integrates fine wine, music, food, and culture, further unleashing consumption potential and enhancing the charm of the city's nighttime economy.

At the launch, the Shaanxi Provincial Department of Commerce described the Beer Music Carnival as a landmark event for promoting consumption in Xi'an's catering industry, with a vital role in fostering cultural exchange, leading consumption upgrades, and shaping the city's brand.

The Xi'an Municipal Bureau of Commerce outlined the preparations and highlights of this year’s carnival, pledging to deliver a large-scale, high-quality summer festival with fresh experiences for the citizens and tourists.

From August 8 to 17, the Yudao Square of Daming Palace will turn into a sea of joy. The carnival gathers well-known domestic and foreign beer brands, specialty food stalls, and a strong lineup of music performances, covering anime, rock, rap and other styles, to cater to every music fan’s taste.

The venue also features a variety of interactive games and a craft beer cultural and creative market, offering residents and visitors a fully immersive leisure and entertainment experience.