Ziyuan Herb Garden: New chapter in rural vitalization in Jinan

Ziyuan Herb Garden, located in Zhangqiu district of Jinan, capital of East China's Shandong province, has emerged as a strong example of rural vitalization through cultural and ecological innovation. Once an ordinary plot of farmland, it has grown into a nationally rated AAA tourist destination that blends agriculture, tourism, and community development.

Covering over 66.7 hectares, the garden features more than 300 herb varieties year-round and offers a diverse range of experiences, including organic farming, outdoor education, cultural exhibitions, and family-friendly recreation. Attractions such as a European-style wedding photography venue and immersive camping facilities further enhance its appeal.

In 2022, the site underwent a major upgrade in collaboration with Shandong Cultural Tourism Group, shifting its focus toward youth-oriented floral experiences. This rebranding integrated the garden's original strengths — such as seasonal flower displays, wedding photography, and boutique lodging — with new cultural projects and contemporary tourism concepts, further expanding its appeal and market reach.

Ziyuan Herb Garden's success lies not only in its offerings but in its development model. By integrating land-use reform, local employment, and entrepreneurship opportunities, it has become a driver of both economic and social vitality. This collaborative approach has strengthened ties between urban demand and rural supply.

Ziyuan Herb Garden is more than a scenic destination – it represents a forward-looking vision of rural China rooted in local heritage, guided by innovation, and committed to sustainable, inclusive growth. It reflects Jinan's broader efforts to build a countryside that is culturally rich, economically resilient, and ecologically harmonious.