Asian Winter Games spurs China's ice and snow industry

The 2025 Asian Winter Games are in full swing in Harbin, reigniting global excitement for winter sports after the Beijing 2022 Olympics.

This momentum is fueling the country's thriving ice and snow industry, with the 2024-25 season projected to welcome over 500 million visitors and generate more than 630 billion yuan ($86.2 billion) in revenue.

Follow our AI broadcast for an inside look at China’s booming winter sports market!