Hechi ethnic culture, tourism promoted in Nanning

The 2025 Hechi ethnic culture and tourism promotion event was launched on Jan 19 in Nanning, capital of Guangxi Zhuang autonomous region, aiming to boost Hechi's cultural tourism popularity and influence.

Focusing on short-distance tourism markets like weekend tours and local tours, the event featured the release of boutique travel routes, cultural tourism resource promotions, ethnic performances, and market exhibitions. 

Hechi boasts rich ecological tourism resources and is recognized as China's first prefecture-level longevity city, attracting over 200,000 visitors to spend winter in Hechi annually. 

In 2024, Hechi became a popular, lesser-known tourism destination, receiving national media coverage. The city has also launched over 20 boutique travel routes, enhancing the vitality of cultural tourism integration.