Music festival integrates culture and tourism in Taicang

On Nov 2-3, Taicang hosted a music festival that seamlessly integrated culture and tourism, showcasing the city's youthful energy and vibrancy.

The event featured numerous renowned singers and bands, drawing nearly 50,000 music fans to Taicang. During the festival, around 34,000 passengers traveled through Taicang and Taicang South Railway Station, marking a 20 percent increase in passenger flow compared to a typical weekend.

Music fans watch performances at the music festival held in Taicang on Nov 2-3. [Photo/WeChat account: tcfbgw]

By combining with the cultural and tourism industries, the music festival also stimulated the development of local dining, accommodation, entertainment, commerce, and tourism sectors. Taicang set up a booth showcasing local specialties, cultural products, and travel maps at the music festival. In addition, Taicang offered discounted access to multiple attractions across the city for festival attendees.

The event also featured informational booths and posters along the festival route, introducing Taicang's talent introduction and innovation, as well as entrepreneurship policies to attract more professionals to work and live in the city.

"I am very grateful to Taicang for organizing such a grand and passionate music festival. It not only gives us a chance to experience the city's booming education, scientific research, and industry but also shows us how Taicang is keeping up with cultural and tourism trends while showing great concern for young people," said a student from Xi'an Jiaotong-Liverpool University in an interview.