Shanghai launches new campaign to attract tourists

Updated: Dec 13, 2023 By Zhou Wenting in Shanghai chinadaily.com.cn Print
Share - WeChat
Expats and officials kick off the campaign themed "Visit Shanghai" to boost inbound tourism. [Photo provided to chinadaily.com.cn]

The Shanghai Municipal Administration of Culture and Tourism on Monday released a promotional video and a calendar containing all the major cultural, tourism, and sports festivals that will be held in the city in 2024.

The video and the calendar are part of the city's new tourism promotion campaign that seeks to lure visitors from around the world.

In the promotional video titled "Meet in Shanghai", seven expats from Germany, France, Italy, Spain, and Malaysia share about their lives in the city.

"Shanghai is one of the most attractive cities in China as it has a long East-meets-West history, which makes it easy for expats to start with Shanghai as a gateway to China," said Yereth Albert Jansen, an expert consultant at the United Nations World Tourism Organization, who has lived in China for 14 years.

1 2 >

Copyright©2024 China Daily. All rights reserved.


京公网安备 11010502032503号 京公网安备 11010502032503号