Sichuan International Travel Expo, founded in 2014, has been held every autumn in Emeishan, a county-level city of Leshan in Southwest China's Sichuan Province.
Jointly organized by the Sichuan Provincial Department of Culture and Tourism, the Sichuan Provincial Department of Commerce, and the Leshan municipal government, the travel expo aims to promote the marketization, internationalization and industrialization of the province's tourism industry, and to enhance the competitiveness of the province as a world tourism destination.
Comprising exhibitions, trade shows and themed forums, the expo attracts more than 1,000 exhibitors from over 30 countries and regions from around the world every year.