A digital photography center, receiving 300 million yuan ($42.04 million) in investment from Hangzhou Jika Film and Television Media Co, is set to be established in the Nantong Economic and Technological Development Area (NETDA).

As an innovator in digital content production, Jika focuses on the scenario-based application of cutting-edge imaging technologies. The center aims to create a new digital cultural industry integrating immersive virtual shooting, interactive entertainment experiences, and cultural tourism consumption hotspots.

The center will not only enhance the region's film and television production capabilities with advanced technology but also contribute to upgrades in related areas, such as short videos, film production, and cultural tourism.