Yili enters new development phase in North American market

Yili has become the Chinese dairy brand with the widest channel distribution, the most comprehensive product portfolio, and the highest brand recognition in North America.

Yili's multiple products enter mainstream North American retailers. [Photo provided to chinadaily.com.cn]

In recent years, Yili has improved its quality management system in accordance with international standards. Currently, Yili is the only Chinese dairy company whose products and factories have been placed on the US Food and Drug Administration's "Green List" for food imports, with five production facilities and multiple products having obtained duty-free qualification.

At present, Yili products have entered more than 2,000 offline retail terminals and have been launched on major e-commerce platforms. Products now cover major US metropolitan areas including New York, San Francisco, and Seattle, reaching a population of over 130 million.

Meanwhile, Yili has established a business system in North America with five product categories developing synergistically: liquid milk, ice cream, dairy beverages, butter, and milk powder.

In Oceania, Yili has built eight production bases in New Zealand and Australia, with products such as butter and cream sold to over 20 countries and regions worldwide; in Europe, the company operates five production bases, with goat milk powder sales covering nearly 60 countries and regions globally; in Southeast Asia, Yili acquired Thailand's largest local ice cream company and invested in building China's dairy industry's largest single overseas ice cream factory in Indonesia.

Yili's North American business enters a new development stage. [Photo provided to chinadaily.com.cn]