South Korean city promotes culture tourism in Xi'an

The "Hype Busan" cultural and tourism promotion event was held on July 10 in Xi'an, building a bridge for exchanges between Xi'an and Busan, South Korea, sister cities with longstanding cultural and tourism ties and a solid foundation for cooperation.

The event brought together a full spectrum of Busan enterprises, covering scenic spots, catering, and healthcare, to stage promotional campaigns in Shaanxi province.

Representatives of Busan's cultural and tourism authorities introduced the city's premium resources, including coastal getaways, seafood delicacies, and trendy culture.

They also released policies targeting the Northwest China market, drawing numerous travel agencies and cultural tourism institutions from Xi'an to hold on-site matchmaking talks and laying a solid foundation for the development of exclusive outbound tourism offerings.

With direct air routes between the two cities, Xi'an and Busan aim to deepen the sharing of cultural resources and develop tourism products, boosting friendship and the high-quality development of their cultural and tourism industries.