Yili shines at 2026 China Brand Forum

The 2026 China Brand Forum, hosted by People's Daily, was held in Xiong'an New Area, Hebei province, on June 17. Leaders of relevant central government ministries and commissions, representatives of local government departments, corporate executives, and experts and scholars attended the forum.

Zhang Yipeng, vice-president of Yili, was invited to deliver a keynote speech at the event. He shared Yili's three key brand-building practices: upholding the foundations of quality, adhering to innovation-driven growth, and integrating global resources.

The 2026 China Brand Forum. [Photo provided to chinadaily.com.cn]

Yili has always upheld strong brand trust with stringent standards. Its raw milk inspection pass rate has remained at 100 percent for the past several years, with core indicators such as total bacterial count and protein content all surpassing EU standards. It has also been selected among the World's 500 Most Valuable Brands for multiple consecutive years.

Zhang Yipeng, vice-president of Yili, delivers a keynote speech. [Photo provided to chinadaily.com.cn]

Yili is expanding its brand development space through a strong global layout. It has established 15 global innovation centers spanning Asia, Europe, and Oceania, and has taken the lead in establishing the only National Dairy Technology Innovation Center in the food sector.

Collaborating with top institutions such as Wageningen University in the Netherlands and China Agricultural University, Yili is tackling major challenges in germplasm resources, processing technologies, and other fields, forming a global innovation network. Relying on 77 global production bases and over 2,000 core suppliers, the company has built a global supply system covering the entire value chain.