Zhuang brocade goes global as World Cup official licensed product

Kenshan, a mountainous village in Yizhou district of Hechi city in South China's Guangxi Zhuang autonomous region, has secured the first order for the "Zhuang Ball Granny" pendant, which incorporates elements of Guangxi's Zhuang brocade into an officially licensed product for this year's FIFA World Cup.

This marks the entry of Hechi's traditional craftsmanship into the global market under the World Cup's official cultural banner.

In the Zhuang brocade workshop of Kenshan village, skilled artisans intricately weave World Cup elements into each piece. The rhythmic sound of looms accompanies the artisans' meticulous work, bringing traditional patterns, such as floral folk motifs, to life. This dedication has transformed local craftsmanship into tangible economic benefits.

Remarkably, the workshop offers free materials and training, empowering local women to work nearby. This initiative not only preserves cultural heritage but also boosts household incomes, demonstrating the positive impact of cultural heritage on local prosperity.

Facilitating this collaboration is a leading local silk enterprise that has explored the potential of integrating Zhuang brocade into the silk industry. The enterprise brings channels and platforms, while the village offers skills and heritage.

By leveraging their respective strengths, they work together to preserve and promote traditional culture, create new economic opportunities, and share China's rich heritage with the world.