Toona chili sauce boosts local income in Dahua, Hechi

Wild toona sprouts grow in mountain areas of Dahua Yao autonomous county, Hechi, every year and are processed into distinctive toona chili sauce, a prized Hechi specialty.

Local operators in Dahua adopt livestream sales as a key marketing method. Such online campaigns break geographical barriers and help these high-quality mountain specialties reach consumers beyond remote mountainous regions.

New media tools effectively expand sales channels for rural agricultural goods. Growing market demand for the homemade chili sauce raises farmers’ earnings and fuels steady rural economic progress across Hechi.