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An international exchange event on cultural tourism and TCM-related service consumption opens
Updated: Jun 2, 2026
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An international exchange event on cultural tourism and TCM-related service consumption was held on May 31 at the historic Astor Hotel in Tianjin, bringing together 38 representatives from 22 countries and regions to explore new inbound travel opportunities.
As a pilot region for integrating TCM into inbound consumption services, Tianjin showcased tailored routes combining heritage sites with TCM experiences such as acupuncture, pulse diagnosis and herbal tea sessions, aiming to develop new premium travel offerings for international visitors.
