Yili appears at 2026 'Follow Brands to Travel' matchmaking & exchange event

The 2026 "Follow Brands to Travel" matchmaking and exchange event was held in Xiong'an New Area on May 29.

Yili Group, as a leading enterprise in China's dairy industry, one of the first batch of national brand experience destinations, and a core representative of the dairy sector, was invited to attend.

Yili has long promoted industrial study programs and industrial tourism across its entire industry chain. Among its programs, The Adventures of Little Milk Drop was selected as an outstanding tourism course in Inner Mongolia autonomous region for 2026, making it the sole representative of the dairy industry in the autonomous region.

The Yili Grassland Dairy Culture Experience Destination, with the Yili Modern Intelligent Health Valley as its core area, has built a full-chain, immersive dairy culture experience system. The project has won multiple national honors, including National AAAA-level Scenic Area and National Industrial Tourism Demonstration Base, with cumulative visitor numbers exceeding 310 million. The Yili Modern Intelligent Health Valley alone receives over 1 million visits annually.

In the first half of 2026, the Yili Modern Intelligent Health Valley has continued to develop demonstration projects combining culture, sports, and tourism. It has planned six special themed activities, attracting over 200,000 visits during the events. The Yili Modern Intelligent Health Valley will launch a themed study activity from May 31 to June 3, creating an ideal destination for family outings through diverse and interactive formats.

The Yili Modern Intelligent Health Valley holds a cultural festival. [Photo provided to chinadaily.com.cn]