Yangshuo's Golden Dragon Parade features in China's 1st national cultural, creative fair

The iconic Golden Dragon Parade of Yangshuo, Guilin, in South China's Guangxi Zhuang autonomous region made its grand debut in Beijing on May 15 at the Liangma River International Waterfront in Beijing.

This transpired as the city was invited to attend the inaugural China New Cultural and Creative Fair and Trendy Play Carnival, which is being held in the nation's capital from May 15 to 24.

This national-level cultural event showcases cultural and creative products, intangible cultural heritage brands, original IPs, and trendy brands from various regions of the country.

The parade features a stunning 240-meter-long golden dragon, vividly portraying Lingnan folk culture and the charm of Guilin's landscape.

The event's vibrant atmosphere, blending traditional and modern elements, has already emerged as a highlight of the fair, bringing Yangshuo's intangible cultural heritage to Beijing and promoting its youthful, trendy, and international appeal.

Alongside the parade, Yangshuo's cultural and creative stalls attracted significant attention. Staff in traditional attire showcased local agricultural products and dragon-themed merchandise, including heritage crafts, Guilin rice noodles, and Yangshuo kumquats.

The immersive experience of watching the parade, exploring cultural creations, tasting local delicacies, and purchasing authentic goods captivated visitors, effectively connecting Yangshuo with the Beijing-Tianjin-Hebei cultural tourism market.

This national-level debut marks a major step for Yangshuo in integrating its intangible cultural heritage with commerce and tourism. By leveraging legacy media and social media platforms, Yangshuo aims to expand its brand influence, fostering greater market integration, while exploring new paths for cultural heritage preservation and tourism development.