From debut to launch: Global brands choose China

Updated: Apr 17, 2026 By Xu Jiayi, Sun Chi chinadaily.com.cn Print

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The sixth China International Consumer Products Expo focuses on premium international products and new product launches. Over 200 new products are set to launch—doubling last year's total, with a multitude of products making their global debuts, Asia-Pacific premieres, and China launches in succession.

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From debut to launch: Global brands choose China

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