Guilin to host immersive cultural exhibition to promote city brand

In celebration of the Sanyuesan Festival, a traditional ethnic festival in South China's Guangxi Zhuang autonomous region that falls on the third day of the third month of the traditional Chinese calendar, Guilin, a renowned tourism city in Guangxi, is set to unveil the Guilin Classic Immersive Exhibition at the Guilin International Conference and Exhibition Center from April 17 to 20.

This event promises to offer both locals and visitors an engaging, interactive experience of Guilin's stunning landscapes and rich cultural heritage, showcasing the city's "Guilin Classic" brand and its achievements as a world-class tourist destination.

Central to the exhibition are 20 "Guilin Classic" icons, presented through an innovative approach that moves beyond traditional static displays. Designed with the concept of "a view at every step, a charm in every view, a story in every charm", the exhibition is divided into four thematic zones, encapsulating the beauty of Guilin's landscapes, cultural richness, warm lifestyle and openness and allowing visitors to transition from simply "seeing Guilin" to truly "understanding Guilin".

Global friends cheer for Guilin Rice Noodle Super League, also known as "fenchao". [Photo provided to guangxi.chinadaily.com.cn/guilin]

The Ecological City zone highlights the harmonious coexistence of Guilin's people and nature, featuring attractions like the Lijiang River, Elephant Trunk Hill and Longsheng Rice Terraces. The Quality-Life City zone offers a taste of local life with experiences like rice noodle tastings and cultural crafts.

The Tourism City zone brings Guilin's historical and cultural sites to life through interactive activities, while the Open City zone invites visitors to express their hopes for Guilin's future on a wish wall.