The campaign has sparked significant interest, with related Douyin topics accumulating over 120 million views.
Li Shuangke, editor-in-chief of Chinese National Geography, says: "The competition is carving its own unique path. By introducing special awards that cater to contemporary needs and establishing evaluation criteria that harmonize visual beauty with humanistic value, the competition has showcased award-winning works that merit profound contemplation, showcasing its unique philosophy."
Festival & Customs
Liangshan Yi Torch Festival lights up Puge with torches and tradition
Intangible Cultural Heritage
Captivating craftsmanship of dragon and phoenix bronze mirror